The latest iPhone 5C, for instance, costs $1,499 (£1,249) in Australia.
But if you’ve already got a smartphone, that’s about $500 cheaper.
But you can buy an iPhone 5S for $799.99.
And if you have a MacBook Pro, Apple sells you an upgraded model for $1.4 million.
That means you could get a new iPad for $999.99 and a new MacBook Pro for $2,299.99, the company says.
For some, this is an opportunity to upgrade their iPhone 6S and 6S Plus.
But for others, this can be a major drag.
A new MacBook Pro costs $2.9 million in the US and Canada.
A MacBook, for comparison, costs about $2 million.
And for a MacBook Air, the cost is $1 million.
What you need to know about Apple’s latest product: What’s new in Apple’s newest iPad Pro and MacBook Pro?